Our Brand Values

SPIRIT

We spread our uplifting, contagious and inspiring energy through the power of clothing and everything we do. We aren't just about fashion. We see fashion as a critical tool to help women lead their best life, with her best foot forward.

EMPOWERMENT

We are empowering, not in a 'strong women rule the world' way, but on a personal level. We are like a BFF having drinks with a GF, supporting her to chase her dreams. To take that chance. To believe in herself.

UNAPOLOGETIC

We step into the world unapologetically, with self-confidence. We are not going to live a life that someone else has planned for us. We are going to confidently create our own path.