MY VOTE COUNTS

Our Brand Values

SPIRIT

We spread our uplifting, contagious and inspiring energy through the power of clothing and everything we do. We aren't just about fashion. We see fashion as a critical tool to help women lead their best life, with her best foot forward.

EMPOWERMENT

We are empowering, not in a 'strong women rule the world' way, but on a personal level. We are like a BFF having drinks with a GF, supporting her to chase her dreams. To take that chance. To believe in herself.

UNAPOLOGETIC

We step into the world unapologetically, with self-confidence. We are not going to live a life that someone else has planned for us. We are going to confidently create our own path.